Customer Service

What companies serve their customers best? The answer can be subjective, depending on what each customer expects to receive but there are still statistics that can tell us what companies are successful. There are also basic things people want and do not want in a company such as people don't want to go to a company where people are unfriendly.

The first Company I would say gives a good example of customer service would be Starbucks. They have created an atmosphere that people know, and an image people want to be a part of. Many people go to Starbucks just to get something to drink and work on their computer, something they could do from home. Starbucks is also good about making sure their employees seem energetic, (maybe its the coffee) its adds the the inviting feeling and keeps thousands of people going to thousands of locations around the world.

Second I would say Dell, even more with their XPS line support. The keep track of every part of your computer and tell you if any driver updates come out for it, something many computer users find very useful. They have phone support, email support, and instant messaging support, so you can always find a convenient way to get help. They also realize that they can not always deal with the many problems that come with altering your computer so they allow customers to ask each other questions about problems they have over their forums. If you need a replacement you can usually get it from them within three days. These are some of the reasons why they are considered by many number one in computer technical support.

Last I would say Blizzard, the makers of games such as Starcraft, or World of Warcraft. Even though many people like to complain about Blizzard the fact is they have over 10,000,000 people paying about $14.00 a month to play their game. One way they are able to better server their customers is by creating forums, they have a large group of people paid to read the forums and report back what people seem to want. They come out with constant updates adding content and trying to make the game fit the play styles of anyone that plays it. They don't push their growth they just let it grow by it self mostly spreading by word of mouth rather than advertising.

It seems to me that some of the best companies simply listen to what people want and apply it to their product. There are still of course many other companies that that are very successful even with many of their customers complaining, but for the most part without to some extent of customer service a company will fail. How they deliver that service is completely up to them.